Supreme picture quality and brightness in our largest screen size
It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic colour, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.
Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.
Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.
XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.
With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Robust Usability
The BRAVIA 30L Series contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.
Round the clock reliability
Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.
Special settings for professional use
Pro Settings mode makes doing business even easier, allowing you to customise BRAVIA settings and operating modes to suit the demands of corporate or retail environments. Disable input or remote control functions, schedule on/off times, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.
Get great pictures fast
Forget fiddling with display settings. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.
Large 32GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. BRAVIA BZ40L doubles internal storage from 16GB to a generous 32GB – giving loads more room on board to hold apps, photos, videos and digital signage.
Signage made simple
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been simpler. Built-in support for HTML5 makes it easy to display interactive signage content on BRAVIA without the need for a dedicated set-top box, media player or PC. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos when a USB stick memory is slipped into BRAVIA. It’s that simple.
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